Performance Marketing Manager
Company: TicketPrinting.com + Eventgroove
Location: Great Falls
Posted on: August 11, 2019
JOB DESCRIPTION Performance Marketing Manager Location: Bozeman,
Montana TicketPrinting.com + Eventgroove is a leader in event
platforms and services that has been steadily growing since 1997.
We have the leading event and fundraising custom products on-demand
platform which enables customers and partners to set up their own
storefronts. TicketPrinting.com, the workhorse of the company, runs
on this platform.-- Eventgroove is an event management platform
designed and built for distributed event operators and has full
private-label capabilities. Now, we're looking for an experienced
Performance Marketing Manager to join our team, take ownership of
our robust paid advertising budget, and accelerate our growth.
Reporting to the CEO, the Performance Marketing Manager will be
responsible for executing and optimizing all aspects of the
TicketPrinting.com + Eventgroove paid advertising program
(including our four smaller sister sites within our custom product
on-demand portfolio), with a focus on paid search and Google
shopping campaigns. If you love digging into data, finding growth
and optimization opportunities, and driving ROI, this role is for
you.-- What You'll Do:Manage Campaigns. You'll identify and execute
campaign management tactics daily across multiple campaign types
(e.g. search, shopping, display) including-but not limited
to-account structure, settings, keywords, creative, bidding,
landing pages, A/B testing, tracking and analysis. Optimize
Constantly. You'll work to maximize CTR, quality score, conversion
rate, and volume through best practice adoption and continuous
testing effort, all while lowering-or maintaining-CPAs as we grow.
Hit Growth Targets. We've got some aggressive goals, and you're
pumped to try to exceed them with quick and precise execution.
You'll find opportunities for growth and efficiency that we haven't
thought of yet, and chart your own course to realize them. Budget,
Test and Iterate. We have a sizable budget across platforms and
accounts. You'll own that spend, allocate dollars and time
efficiently, run tests, report, and iterate to improve performance.
Self-direct and Prioritize. There's so much you could do, but
you'll focus on what you should do, right away. To-do lists fear
you and executives love you because you get the high-impact things
done first and so quickly. Who You Are:--Master Classer. You're
aware of the latest PPC best practices. You're confident you can
make an impact. But you're also humble enough to know you need to
be subscribed to publications like Search Engine Land-because this
industry changes, fast.-- Detail Lover. You understand that one
false keystroke can topple an entire attribution empire. One typo
can tank a quality score. And one product feed error can shut down
an entire account. This is not a "fast and loose" role, and you
like it that way. Number Cruncher. After your last four plus years
in the industry, you know paid advertising is a numbers game.
Mental math might not come naturally, but it helps if it does.
(Formulas and pivot tables do, too.)-- Revenue & Efficiency Driver.
The beauty-and the challenge-of paid advertising is how easily it's
tied to revenue. That thrills you, because you're going to make a
direct impact on the bottom line and the lives of your coworkers.
Ambitious Executer. You've crushed campaign management in paid
search and Google shopping before, might have some certifications
or eCommerce experience under your belt, and are ready to take on
more campaigns, more budget, or both.--Who We AreAbout
TicketPrinting.com + Eventgroove We're a group of hard-working,
caring, and good-natured professionals spread across Montana , Los
Angeles, Buenos Aires, Halifax, Prague (and more!) who believe that
event organizers have some of the toughest jobs in the world, and
we exist to make their lives easier both with a robust event
management and ticketing platform (Eventgroove) and a multi-tier
on-demand custom product platform for events and fundraisers
(TicketPrinting.com). At TicketPrinting.com we believe that
tickets, event badges, and a host of other event products aren't
just scraps of paper that sit on your dresser for a few days, get
ripped in half by an enthusiastic student, or clog your dryer's
lint filter when you leave the stub in your favorite jeans. The
best custom, even personalized products --- from flyers to merch to
wristbands -- sell your event, your organization, and your mission.
The best event products produce the arousal of anticipation before
the fact, and the glow of nostalgia afterwards.-- Eventgroove was
designed and built from the ground up for event aggregators who
operate organizations which have distributed events across various
geographies and venues.-- With extensive roles and role
permissioning, Eventgroove enables an event aggregator to have one
platform, completely under their brand, to manage hundreds of
events with different event hosts and teams. TicketPrinting.com +
Eventgroove are subsidiaries of Elk River Systems (ERS).-- ERSs'
other subsidiaries are UK Ticket Printing, Ticket River Australia,
Canada Ticket Printing, Raffle River, and PerforatedPaper.com.----
SCREENING QUALIFICATIONS: At least 4 years experience directly
managing Google Ads campaignsDirect management of > $30,000
monthly budgetsAbility to self-manage and prioritizeProven
experience scaling conversion volume or increasing
efficiencyUnderstanding of Google search best practices and
shopping campaign strategies--Familiarity with ad copy and landing
page testingGoogle certifications and eCommerce industry experience
a plusPreferably worked in-house, not at an agency SALARY RANGE
$75,000 - $100,000
Keywords: TicketPrinting.com + Eventgroove, Great Falls , Performance Marketing Manager, Advertising , Great Falls, Montana
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