Marketing Specialist
Company: SPECTRUM
Location: Great Falls
Posted on: June 21, 2022
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Job Description:
Account Planner- Ad Sales Spectrum Reach is looking for a
dynamic Account Planner to support our media market covering
Montana, Wyoming and Colorado. The Job can be based in Billings,
Casper, Cheyenne, Great Falls, Greenwood Village or Grand Junction,
CO. Spectrum Reach ( www.spectrumreach.com ) grows businesses of
all sizes with custom, multiscreen advertising solutions, backed by
the power of TV, data, innovation, community experts, and
unforgettable creative. What You Will Do The Account Planner is a
strategic partner to Account Executives. This position plays a key
role in translating customer advertising objectives into data
driven and effective ad schedules. This key team member is integral
in helping the sales team to maximize multiscreen solutions, which
has a direct impact on our ability to deliver and exceed on
client---s marketing and advertising expectations. This individual
will have a passion for marketing and advertising sales and will be
closely aligned with other sales team members and cross functional
groups. This position requires strong communication skills and
strong attention to detail, in a faced paced sales environment.
RESPONSIBILITIES Proactively pulls information from Client Needs
Analysis and works with Account Executives to understand client
marketing objectives. Create effective data driven multi-screen
advertising schedules for all clients. Utilize Kantar, Polk,
Nielsen, comScore, Set Top Box data and other research metrics to
make proposal recommendations. Create presentations that can be
delivered as complete solutions achieving all client needs; partner
with Marketing and Research functions to pull information to tell
the appropriate story to clients. Maximize inventory usage to
ensure proposal delivery. Create an open honest communication line
with all Account Executives (May need to balance the competing
needs of multiple Account Executives at the same time). Be able to
sell through the rationale of each campaign recommendation for the
Account Executive to deliver to the client and be grounded in
research and data to achieve client objectives. Regularly meet and
gather feedback on the client schedules that were built to
understand necessary changes to improve future schedules. Compare
purchased schedule with the original avail to ensure delivery
against client needs. Utilize tools to ensure all necessary
accounts meet Posting requirements. Partner with Account Executives
and clients on best practices and effectiveness of multi-screen
campaigns. Work closely with Pricing and Inventory to ensure that
all inventory is used effectively and priced appropriately. Work
cross functionally to create and incorporate local packages into
schedules. What We Are Looking For 1 years of experience in media
sales a strong plus Knowledge of cable television, digital
products, and advanced advertising products is a plus. Outstanding
verbal, written, and interpersonal communications with overarching
skill to translate data, information, and research into powerful
points of view---ability to craft and tell a compelling story.
Previous experience supporting a team of Sales, advertising, or
marketing professionals is helpful but not required. Previous
experience in an Ad Agency, Media, and/or Ad Sales team is highly
preferred. Experience and strong knowledge of research databases,
tools and applications, including (but not limited to) Nielsen,
Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are
helpful. Familiarity with and experience in digital marketing;
understanding of online campaign development, metrics, and
optimization strategies. Needs to have the ability to decipher
between client needs, for example, ---branding--- campaigns VS
---call to action--- and the difference between those schedules
Familiar with writing rationales and/or agency POVs (---point of
views---) Clear knowledge of media terms as well as media formulas
& calculations. Experience estimating ratings is helpful. Ability
to back-up work and have good logic to creating schedules
Bachelor---s degree in Advertising, Marketing, Public Relations,
Journalism, English, or related field, or equivalent work
experience preferred. At Spectrum Reach we offer a hybrid work
arrangement for most roles ASA300 314073-4 314073BR
Keywords: SPECTRUM, Great Falls , Marketing Specialist, Advertising , Great Falls, Montana
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